🔗 Share this article

Has Sony repeated their success? Following the box office performance of the blockbuster Demon Slayer: Infinity Castle, which earned in excess of $600 million worldwide, Chainsaw Man – The Movie: Reze Arc has reached beyond the $100 million milestone internationally, hitting a global total of $108M during its debut. This feature outperformed the thriller Black Phone 2 ($12.9M) in its second weekend in movie houses, as well as the music documentary Springsteen: Deliver Me From Nowhere with actor Jeremy Allen White (nine million dollars).

Impressive Domestic and International Earnings

Helmed by Tatsuya Yoshihara, the feature is a immediate sequel of the initial season of Chainsaw Man. It earned $18.2M in the U.S. after a powerful $5.2M Saturday box office and four-point-five-million-dollar Sunday performance. Internationally, the MAPPA-produced film earned $14.7M across 46 Sony markets, resulting in a global sum of over $60 million via Sony ($43.1 million international, $18.2 million in the U.S.). Sony has yet to announce its complete box office tally.

Benchmarks to Previous Blockbuster Anime Movies

Promotional firm a leading anime marketing group noted in prior discussions, drawing parallels between the feature's anticipated earnings to Jujutsu Kaisen 0, which earned $34M in the North America in the year 2022 and opened to a similar $18M stateside. The new film's first weekend aligns with that benchmark, while its hundred-and-eight-million-dollar global gross is now positioned a bit short of the earlier film's $166.6M overall box office. Although it’s unlikely the Reze Arc movie will achieve the numbers of blockbuster the enormous hit Demon Slayer: Infinity Castle, nonetheless, it is a major victory for the studio.

Marketing Campaigns Drive Success

The studio and its partner Crunchyroll have successfully utilized fan engagement to drive their leadership at the animated movie market. The Reze Arc promotional efforts kicked off at Anime Expo Los Angeles in summer with a MAPPA presentation, exclusive activations, and Pochita-themed pictures, followed by a notable appearance at New York Comic Con showcasing never-before-seen content, audience giveaways, and additional MAPPA panels. Moreover, organizers held an private showing for enthusiasts for moviegoers and content creators as well after the concluding day of the gathering.

What’s Next

This year marks a big year for animated films, and for the company, which has another anime film premiering in 2025 in Jujutsu Kaisen: Execution in the month of November.